The Facebook integration offers a comprehensive suite of tools to understand and engage your customers more effectively across Meta's social platforms. This integration enables you to analyze key customer interactions within your app, such as installs, payment information additions, content views, and product purchases.

The insights gained can be used to boost your return on investment (ROI) and conversions, as well as supercharge your app. You can also execute robust social ad campaigns to promote your products, events, and app.

Key features of this integration include

1. Mobile App Install Ads

2. With Mobile App Ads for Engagement

3. Custom Audiences for Mobile Apps

4. Share and Like buttons: Turn your customers into advocates and generate social proof using Facebook's Like & Share buttons

5. Retargeting: Retarget disengaged customers across Facebook, Instagram, and WhatsApp

6. Lookalike Audiences: Create Lookalike audiences based on user behavior