Postscript is a Shopify app that enables businesses to enhance customer engagement, foster customer relationships, and boost revenue through SMS marketing. It provides features to expand subscriber lists, automate SMS marketing, design personalized campaigns, and facilitate one-on-one conversations with customers.

1. Two-Way Messaging: With Postscript, businesses can engage in two-way messaging with their customers, allowing for personalized conversations and building stronger relationships.

2. Automated Campaigns: Postscript offers the ability to automate SMS campaigns, saving businesses time and increasing efficiency.

3. Subscriber List Growth: Postscript provides tools to help businesses grow their subscriber lists, expanding their reach and potential customer base.

4. Targeted Campaigns: Postscript allows for targeted campaigns, ensuring that the right message reaches the right customers at the right time.

5. Support for MMS: In addition to SMS messaging, Postscript also supports MMS messaging, which enables businesses to include images and videos in their marketing campaigns.

6. Abandoned Cart Recovery: Postscript includes the ability to recover abandoned carts through SMS reminders, helping businesses capture lost sales.

7. Analytics and Reporting: Postscript provides analytics and reporting features, allowing businesses to track the success of their SMS campaigns and adjust their strategy accordingly.