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Does your ecommerce brand need a mobile app?

Jan 5, 2023

Mobile devices have irrevocably altered the overall marketing landscape and how a business engages with its customer. According to a recent study, mobile devices account for roughly half of all web traffic worldwide. 

With year-over-year increases in mobile commerce sales, there is no doubt that smartphones are one of the most effective ways for eCommerce shop owners to reach customers. Nearly half of all small businesses have a mobile presence, and 25% of those who do not plan to develop an app compete with those who do. The reason for this seismic shift is the enormous benefits that mobile apps provide to both consumers and businesses. 

Mobile commerce fact sheet

Smartphones are increasingly connecting Americans to the world of digital information while they are "on the go." Majority of Americans — 97 percent – now have some form of cellphone. And this could be the most crucial reason why your e-commerce business needs a mobile app. 

The percentage of Americans who own a smartphone has increased to 85%, up from 35% in Pew Research Center's latest survey on smartphone ownership.

While all of these figures are compelling reasons why your eCommerce business needs a mobile app, they should not be the only factor influencing your decision. 

Reasons you need a mobile app for your eCommerce business

There are multiple advantages to having a mobile app for your eCommerce business.

Fuels convenience for the shoppers

Shein, one of the world's fastest-growing eCommerce companies, has expanded by more than 100% per year for the past ten years. Aren't you curious what powers the Shein? It is the Shein app that accounts for 72 percent of all customers.

Irrespective of how responsive your eCommerce website is, consumers prefer mobile apps as they're more convenient to use. Customers can not only shop more conveniently, but they can also get instant access to product reviews and ratings, all from the convenience of their cellphones.

Access to native phone features

Mobile apps capitalize on a phone's unique capabilities, which isn't possible with websites. The user experience gets enhanced by built-in smartphone features like GPS and cameras. Another benefit is the availability of native apps for offline use. Mobile apps can be used even when the phone is not connected to the internet, allowing consumers to purchase on the move.

Enhanced marketing communication

Mobile apps for your eCommerce enhance user interactions with brands, information, and shopping. Customers are increasingly preferring to shop online using their mobile devices. Apart from keeping customers engaged in the business, mobile apps for eCommerce can also be used to more efficiently give customers deals, discounts, and coupons.

To connect with the millennial consumers

Millennials and Generation Z today expect faster access to the products and services they desire. This is something I can personally vouch for. As an owner of an eCommerce business, you should always target these tech-savvy younger demographics. When you have a mobile app for your eCommerce business, you can meet several expectations, such as load time and ease of navigation. 

eCommerce mobile apps are faster than mobile websites at loading pages, engaging loyal customers, and increasing repeat sales. Besides this, it makes sense to explore emerging technology in your eCommerce mobile app, such as voice search, location-based searches, and GPS integration. 

Fosters brand image

The integration of beast features, functionality, trending technologies, personalized user experience and elegant UI/UX designs fosters your brand image. Payment options available through an app provides a seamless, hassle-free, and simple checkout process. The conversion rate automatically increases as the payment processes streamlines. 

Push notifications and real-time in-app chat

Push notifications and in-app notifications are exciting options for connecting with app users in a less obtrusive way. One of the main reasons why your eCommerce business needs a mobile app is the ability to offer users immediate, non-intrusive notifications about abandoned cart and back-in-stock items.

There have been cases where the push notification has generated 40% click-through rates. With in-app-chat, an eCommerce mobile app allows merchants to engage with customers and convert them in real time. Push notifications for abandoned carts convert 300 percent better than emails and SMS. When compared to email, push notifications have a 90 percent [deliverability rate and a stunning 7x higher click rate.

Social integrations

With over 2.5 billion active social media users, social sharing is incredibly effective for increasing brand exposure. Installing social media has also been shown to improve app performance and functionality. Yes, you can link content to social media channels from a mobile site, but the best results come when social media integration is built within the app's settings.

Apps that allow users to sign up using their current social network accounts improve the user experience significantly. This feature streamlines the login process by removing time-consuming activation forms. 

Conclusion

We hope you now realize how critical mobile apps are in today's business world. And this is something that you can’t ignore. Your eCommerce business needs a mobile app that is responsive, user-friendly, rich in features, design customizable, and appealing. 

We at Appbrew give brands the tools they need to build amazing mobile shopping experiences. Through our no-code platform, brands can create, manage, and scale their Shopify store. Contact us right away to get started on creating a beautiful, fast app for your Shopify store.

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