Four Ways to Boost Your Shopify Mobile App’s Product Page Conversion rate

In today's fast-paced world, customers want instant gratification and a seamless shopping experience.

One of the key strategies to meet these demands is by optimizing your Product Description Page (PDP) conversion rate. Unfortunately, many brands overlook this crucial aspect of e-commerce, which can lead to lost sales and reduced customer satisfaction.

In this blog post, we'll explore four practical methods for improving your PDP conversions, including the power of video commerce, personalized discounts & offers, cross-selling & upselling, and optimizing the payment process.

Video Commerce

Video Commerce refers to the use of video to promote and sell products.

Video commerce is one of the fastest-growing marketing trends. According to Forrester Research, a one-minute video is as persuasive as 1.8 million words. 73% of consumers who view a product-related video will go ahead with the purchase.

Video's incredible effectiveness is attributed to its ability to visually answer questions and build trust by demonstrating the product.

The rise of the creator economy & YouTube and TikTok has only fueled this blazing fire.

Influencers can use video to discuss and showcase different products to massive audiences. Influencers are also generally viewed as impartial judges, hence their testimonials carry significant weight.

This is why video commerce is often synergized with influencer marketing to create personalized, targeted advertising. Many brands already use videos for search and discovery in the pre-purchase stage. But few brands incorporate it into the sales process, such as their PDPs!

Personalized discounts and offers

The second method for increasing conversions is to offer personalized discounts and offers.

Mobile apps offer complete control and allow brands to collect customer usage data. Brands should use this data to create personalized offers for new customers to build loyalty.

These offers can be a simple discount, unique bundle options, or a free product with a purchase. These offers not only increase retention & encourage repeat purchases, but they also show customers the brands care for their c

Some brands dislike this method because they only see lower profit margins. However, discounts and offers actually increase total revenue due to the increased sales quantity. Many brands also don't account for the increased LTV gained from the retained customer.

For example, many brands offer abandoned cart discounts to complete a sale. We suggest being proactive and offering customers the same discount in advance. This method will reduce profits in the short term, but provide higher returns in the long run.

Cross Sell and upsell using Social Proof

The third method to increase your conversions is to cross-sell and upsell using social proof.

Cross-selling refers to selling customers-related items when they are making a purchase. At the same time, upselling encourages customers to buy higher-end products.

Cross-selling and upselling offer complimentary products that customers may not have considered.  Both of these are incredibly useful for conversion. They have no additional costs and can increase the customer’s AOV and LTV.

However, merely offering the option isn't enough. Cross-selling and upselling offers should be supported using social proof.

Social proof is the phenomenon where people follow the actions of others to guide their own decisions.

Social proof can be displayed in many formats such as; 

• Reviews

• Ratings

• Testimonials

• User Generated Content (UGC)

Social proof makes products more trustworthy and credible. This trust can be leveraged to cross-sell & upsell. 

Optimize Payment options

The final method for increasing your PDP page conversions is optimizing payment options.

Most PDPs display only the default 'Add-To-Cart' button, but this is a huge missed opportunity.

Instead, we suggest adding additional payment options. These alternative payment options can be Buy Now, Pay Later (BNPL) services such as Klarna and ShopPay or digital payment platforms such as GPay and ApplePay.

The addition of these services will provide customers with more freedom in paying for products in their preferred manner. These services also reduce friction and simplify purchases.

Native mobile apps have a clear advantage over m-web. Most users have their payment information saved on third-party services such as Google Pay or Apple Pay. To meet the demands of today's customers, it's crucial to optimize your Product Description Page (PDP) conversion rate. Four effective methods for improving your PDP conversions include video commerce, personalized discounts, and offers, cross-selling and upselling using social proof, and optimizing payment options. By implementing these strategies, brands can increase sales, customer satisfaction, and loyalty, ultimately leading to higher revenue in the long run.

Mobile Apps>Mobile Webstores

It is indisputable that Native Mobile Apps are a higher conversion channel than Mobile Web. Mobile apps have:

1. A 7x faster opening rate than Mobile Web (m-web),

2. A 120% higher conversion rate

3. & provide access to free, unlimited mobile notifications!

Notifications also have a higher opening rate than SMS and email combined!

If you would like to know more, click here.