If you are thinking about building a digital footprint for your business, one of the first questions you must answer is whether you want to create a mobile app, a mobile website, or both.
In this blog post, we will discuss the key differences between a mobile web app and a native mobile app in this blog, as well as their importance and impact on business KPIs. We trust this information will help you in making an informed decision.
Smartphone and cellphone usage is at an all-time high in the USA. In the United States, there are 294.15 million smartphone users, which is roughly 85% of the entire adult population.
Businesses across the globe are waking to the importance of attracting clients through the use of mobile channels. After all, research shows that customers prefer mobile apps to mobile websites. This research alone is a compelling argument to develop mobile apps to connect with new (and existing) customers.
In addition, several other factors make mobile apps superior to mobile web pages. Consider this. A mobile web takes about 7 seconds to load. Native apps are at least six times faster than web apps. Because of the unpleasant experience, you lose 11% of your traffic for every second delay.
In case you wish to dig further, Here are some critical business KPIs for Native Mobile Apps v.s. Mobile web:
Add to cart rate~80% more in native apps
Purchase rate~20% more
Conversion rate ~120% more
If you want an app that gives an amazing user experience, native app development is the way to go. Plus the impressive KPI.
Native mobile apps are applications built with a single technology dedicated to a single platform (Android or iOS). For creating native apps, each mobile operating system has its own set of dialects. The models for Android mobile app development might be Kotlin or Java. Furthermore, Swift or Objective C would be the native mobile app arrangement for iOS.
The rewards of developing native apps are manifold. For one, they guarantee the highest level of platform consistency, allowing them to present quickly and smoothly. Moreover, because they comprehend their apparatuses and SDK, the App Store or Play Market, which comes pre-installed on every gadget, can provide competent help for application execution.
Clients receive complete consistency and flawless performance, as well as a customized UI/UX experience. Native apps make use of gadget features such as cameras, GPS, and mouthpieces. Native apps have carved out a niche for themselves as powerful working tools, rapid displays, and personalized client experiences.
Websites (especially mobile-optimized ones) lack numerous crucial capabilities and advantages that native apps possess. Consider the following scenario:
- Native apps can provide push notifications to customers to keep them engaged with your online store. According to a recent study by Reckless, push notifications have a 20 percent open rate across all industries.
- When someone explores their phone, app icons get displayed prominently, increasing brand recognition.
- Apps save user data, allowing for one-click checkouts and faster loading times.
After downloading a brand's native eCommerce app, 40.4 percent of all users buy more of the brand's items for the reasons mentioned above.
Native app development is indeed a superior addition if you want to deliver the greatest possible user experience in terms of the appearance and feel of your app. However, several other factors may persuade you even more:
With a professionally-designed native mobile app, you can expect a high level of operational efficiency. Native mobile apps are more responsive and take less time to load. Native mobile apps are designed and optimized for a single platform, and they perform better overall because the platform's core programming language and APIs are used in the native mobile app development process. Native mobile apps, like other types of apps, are housed on the device, allowing them to take leverage of the device's processing power.
If you've already decided to create a mobile app, native app development may seem like a no-brainer. It comes with great performance, cost-effectiveness, reliability, and the potential to reach the stars. In addition, there is a slew of next-level KPIs. And we're confident you wouldn't want to pass on this opportunity.
Our mission at Appbrew is straightforward- build a responsive and visually appealing mobile app for your Shopify store.
We are not afraid of any unusual challenges or initiatives. Please contact us if you want to create an app that your customers will enjoy. We have everything you'll need to create an app for your Shopify store under one roof.