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Mobile Web vs Native Mobile App - What is the difference?

Jan 5, 2023

If you're thinking about building a digital footprint for your business, one of the first questions you'll have to answer is whether you want to create a mobile app for people to download (app), a mobile website, or both.

We'll discuss the key differences between a mobile web app and a native mobile app in this blog, as well as their importance and impact on business KPIs. We trust this information will help you in making an informed decision.

Mobile Web VS Native Mobile App - Which Is Better?

Smartphone and cellphone usage is at an all-time high in the USA. In the United States, there are 294.15 million smartphone users and that’s about 85 percent of the entire adult population.

Businesses across the globe are waking to the importance of attracting clients through the use of mobile channels. Research shows that customers prefer mobile apps to mobile websites. This is a compelling argument to develop mobile apps to connect with new (and existing) customers.

In addition, there are a number of other factors that make mobile apps superior to mobile web pages. Consider this. A mobile web takes about 7 seconds to load.Native apps are at least 6 times faster than web apps. Because of the unpleasant experience, you lose 11% of your traffic for every second of delay. In case you wish to dig further, Here are some critical business KPIs for Native Mobile App Vs Mobile webapps

1. Add to cart rate~80% more in native apps

2. Purchase rate~20% more 

3. Conversion rate ~120% more

If you want an app that gives an amazing user experience, native app development is the way to go. Plus the impressive KPI. Hope you wouldn’t want to miss this.

The benefit of developing native apps

Native apps are applications that are built with a single technology dedicated to a single platform (Android or iOS). For creating native apps, each mobile operating system has its own set of dialects. The models for Android mobile app development might be Kotlin or Java. Furthermore, Swift or Objective C would be the native mobile app arrangement for iOS.

The rewards of developing native apps are manifold. For one, they guarantee the highest level of platform consistency, allowing them to present quickly and smoothly. Moreover, because they comprehend their apparatuses and SDK, the App Store or Play Market, which comes pre-installed on every gadget, can provide competent help for application execution.

Clients receive complete consistency and flawless performance, as well as a customized UI/UX experience. Native apps make use of gadget features such as cameras, GPS, and mouthpieces. Native apps have carved out a niche for themselves as powerful working tools, rapid displays, and personalized client experiences.

Native app: key features

Websites (especially mobile-optimized ones) lack numerous crucial capabilities and advantages that native apps possess. Consider the following scenario:

- Native apps can provide push notifications to customers to keep them engaged with your online store. According to a recent study by Reckless, push notifications have a 20 percent open rate across all industries.

- When someone explores their phone, app icons gets displayed prominently, increasing brand recognition.

- Apps save user data, allowing for one-click checkouts and faster loading times.

After downloading a brand's native eCommerce app, 40.4 percent of all users buy more of the brand's items for the reasons mentioned above. 

Strong reasons to choose native app over mobile app

Native app development is indeed be a superior addition if you want to deliver the greatest possible user experience in terms of the appearance and feel of your app. However, there are a number of other factors that may persuade you even more:

With a professionally-designed native mobile app, you can expect a high level of operational efficiency. Native mobile apps are more responsive and take less time to load. Native mobile apps are designed and optimized for a single platform, and they perform better overall because the platform's core programming language and APIs are used in the native mobile app development process. Native mobile apps, like other types of apps, are housed on the device, allowing them to take leverage of the device's processing power.

Conclusion

If you've already decided to create a mobile app, native app development may seem like a no-brainer. It comes with great performance, cost-effectiveness, reliability, and the potential to reach the stars.  In addition, there are a slew of next-level KPIs. And we're confident you wouldn't want to pass on this opportunity.

Our mission at Appbrew is straightforward- build a responsive and visually appealing mobile app for your Shopify store. 

We are not afraid of any unusual challenges or initiatives. Please contact us if you want to create an app that your customers will enjoy. We have everything you'll need to create an app for your Shopify store under one roof.

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