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Win Your Customers with Effective Push Notification Strategies

Jan 5, 2023

It's becoming increasingly common for online retailers to reach out to their customers using several platforms. In addition to the traditional email newsletters, you may also use relevant social media posts and the occasional SMS text message to reach your audience.

‎ Push notifications, on the other hand, are a class of their own.

Using push notifications to stand out from the crowd of apps on a user's phone screen has been a hot topic for some time now.

Push notifications have a deliverability rate as high as 90% ensuring a high coverage for your brand communications. Their click through rates are 1.5 times and 7 times higher than those of SMS and emails, respectively.

In the eyes of many, it is an innovative technique for marketers to retain and re-engage their customers.

As it is considered as one of the most effective components to attract customers for eCommerce, do you know how to use them correctly?

Here, in this blog, we will explain the ways of strategizing push notifications for a better business exposure.

Communication Is the Key

In the eCommerce industry, the customer and your communication with them is the most critical component. The online shopping experience is distinct from that of a traditional bricks-and-mortar business. Those who have already purchased from you anticipate a personalized experience tailored to their specific needs. In addition to saving time and money, they're looking for the greatest customer care they can receive while purchasing online.

This service must be provided in a timely manner. Giving your customers what they want is all about personalization. In this article, we'll examine what push notifications are and how to get the most out of them.

About Push Notifications in eCommerce 

Regardless of the browser or device being used, push notifications are messages that appear on a customer's screen and can be responded to. They may come out as obtrusive, but that is far from the truth. Push notifications require the user's explicit permission, making them more customer-friendly than any other marketing channel.

It is estimated that by September 2022, 4.2 billion people worldwide would be using smartphones. The PC and laptop have been overtaken as the most popular mobile devices for online retail by these powerful and versatile gadgets.

Sending push alerts via SMS (Short Message Service) or other text messaging is the preferred method currently. The eCommerce company may thus contact as many customers as possible, no matter where they are or whether they are or are not using the company's mobile app anymore. Now, let’s start with the strategies of making push notifications more powerful.

Empowering Push Notification with Right Strategies 

Studying User’s History and Personalization

Push notifications can be customized in a variety of ways based on a user's previous app and website activity. You might personalize the information based on what they've shown an interest in browsing and purchasing in the past. When a user has previously engaged with similar notifications, you may schedule the push notifications to go out at certain times. Making your push notifications more interesting by responding to the user's implicit preferences is possible. Research indicates that on average, 1 in 4 users will abandon their carts. Abandoned cart campaigns are a great way to recover lost customers and according to a report emails see an average CTR of 1-3%, while push notifications perform much better at 5-30%.

Streamline Real-time and Relevant Content

New product launches and limited-time offers do incredibly well because push notifications drive rapid action. When a flash-sale site notifies visitors of fresh events, they do so successfully. Some inspiration for your time-sensitive push campaigns could include - last chance to participate in a sale, welcoming a new season with fresh arrivals, an announcement of a holiday sale etc

Targeting Contextual Users

Another aspect of mobile personalisation is based on the user's current situation, or how they've been behaving in your app recently. Is your app's user base now engrossed in it? Have they stopped doing specific things? Have their online searches revealed that they're interested in particular products? It is quite successful to target users based on their location or previous activity. Adding another layer of weather based notifications gets the best conversion rate where you could promote winter wear when it starts to snow, summer apparel offer to customers in an area experiencing a rise in temperature and so on.

Deep Linking - Ensuring Smooth User Experience 

Using deep links within your app allows consumers to take action immediately and enhance conversions. Instead of navigating to your app's home screen, people view push notifications as more relevant and hence convert better when they land directly on the offer or product they were notified about. Back in stock items and announcement of new products & collections could be some ideas for you to get started.

Sending Push Notifications Don’t Mean Annoying Customers

The open rate of push notifications is twice as high as that of emails, making it one of the most successful messaging platforms. Marketers may use push notifications to re-engage, engage, and keep app users. The majority of people, on the other hand, find push notifications to be both intrusive and obnoxious. Therefore strategize the plan properly so that the method can serve your purposes instead of making things annoying for the users. Most e-commerce apps adhere to the 'less is more' guideline by sending only one or two push notifications every day, so as not to annoy their customers.

With the help of push notification campaigns, eCommerce businesses can easily and quickly acquire new customers, keep them engaged, and expand their brand without the need for expensive and complicated software. Our mission at Appbrew is to help you leverage push notifications to open up an entirely new channel for you to engage with your customers. Contact us now to get started on creating a beautiful, fast app for your Shopify store with the ability to send and automate rich push notifications.

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