Why DTC Brands should study Amazon's Shopping App & M-Commerce

In the ever-changing digital landscape, the way we shop is continually evolving. From brick-and-mortar stores to online websites, and now to mobile apps, the face of commerce is changing rapidly. Among the various platforms available for e-commerce, Shopify has emerged as a leading choice for businesses of all sizes. But the real game-changer? Mobile apps. This is where Shopify app development can boost your brand to the moon.

The Mobile Commerce Phenomenon

Mobile commerce, or m-commerce, is a trend that's here to stay. According to Business Insider, mobile commerce is projected to reach $488 billion, or 44% of e-commerce, by 2024¹. So it should be no surprise that Amazon has poured a lot of time and energy into its mobile app. While apps are generally outside most DTC brands' budgets - Platforms like Appbrew have begun to change that. Check out this blog post to find out how. This shift towards mobile shopping underscores the importance of a mobile app for your Shopify store. It's not just about providing a more convenient shopping experience for your customers, but survival.

The Power of Shopify Mobile App Development

Shopify mobile app development is a powerful tool for businesses looking to tap into the burgeoning m-commerce market. It allows businesses to create a mobile app version of their Shopify store, offering customers a more streamlined and convenient shopping experience. With a mobile app, businesses can leverage features such as push notifications for marketing, faster checkout processes, and even integrations with various payment systems and marketing platforms. It's about creating a seamless shopping experience that keeps customers coming back.

Success Stories: The Impact of Shopify Mobile App Development

The impact of Shopify mobile app development is evident in several success stories. For instance, a men's fashion brand, Snitch, saw a 2.5x increase in conversion rate and a 1.3x increase in average order value after launching their mobile app².

Similarly, a men's grooming brand, The Man Company, experienced a 5.5x increase in conversion rate and a 10x increase in add-to-cart actions after launching their mobile app. Both brands attributed these impressive results to features like social sign-in, shoppable videos, and product bundling.

The Takeaway

Shopify mobile app development is a game-changer for businesses looking to tap into the growing m-commerce market. It offers a way to enhance the shopping experience, boost customer engagement, and drive sales. As mobile commerce continues to grow, businesses that leverage Shopify mobile app development will be well-positioned to succeed in the digital marketplace. If you're interested in exploring Shopify mobile app development for your business, consider checking out Appbrew's demo page for a firsthand look at what they can offer.