Within just two months, Suta witnessed remarkable growth:
Our app has delivered great numbers -
Suta, an ethnic women’s fashion brand, found itself grappling with significant hurdles while using its previous app builder for their app needs. The core issues included:
Incomplete Integrations: Suta's app had shallow integrations with Smile (Loyalty and Rewards), Loox (Reviews) and Searchtap (Search) leading to a broken user navigation and suboptimal experience. Further key features like Social & OTP login, Deeplinks, Cross selling/upselling implementation were missing.
The Suta app's Social & OTP Login and Loox (Reviews) respectively as implemented by Appbrew
Lack of Brand Specific Features: The inability to implement brand-specific features like pre-drape and custom PDP hampered Suta's unique market positioning.
Inadequate Brand Design: Suta's brand identity was not fully replicated on the app, diluting customer experience and brand recall.
Prior to transitioning to Appbrew, Suta managed to do only 10% of their DTC business through the app.
The Suta app's home page implemented by Appbrew
Appbrew's expertise in app development for DTC brands, coupled with a deep understanding of e-commerce growth strategies, led to significant enhancements:
The Suta app's Search integration implemented by Appbrew
Integrated and Customized Solutions: Appbrew provided seamless, deep integrations and custom features, including the unique 'Pre-Drape' feature, which resonated well with users, seeing a 10% higher usage compared to the website.
The Suta app's unique Pre-Drape feature implemented by Appbrew
Brand Identity Enhancement: With Appbrew, Suta's brand identity was robustly encapsulated within the app, strengthening customer engagement.
The Suta app's Product Collections page implemented by Appbrew
Post-transition, the results were nothing short of spectacular. Within just two months, Suta witnessed remarkable growth:
The Suta app's delta with mobile web
With Appbrew, Suta not only resolved existing challenges but also unlocked new avenues for growth. The transition led to Suta conducting 30% of their DTC business through the app, a threefold increase from their time with the previous app builder. This case study stands as a testament to Appbrew's proficiency in driving substantial growth for DTC brands through expert app solutions.
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