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Case Study

Suta gets 50% higher conversion rate after switching to Appbrew from its previous App Builder

Suta gets 50% higher conversion rate after switching to Appbrew from its previous App Builder

Nov 29, 2023
Suta App Main Benefits

Data favors Appbrew against alternatives

Within just two months, Suta witnessed remarkable growth:

Suta App Delta against previous app builder

Our app has delivered great numbers -

Testimonial from Nikita Agarwal CBO of Suta

The Challenge: Limitations with previous app builder

Suta, an ethnic women’s fashion brand, found itself grappling with significant hurdles while using its previous app builder for their app needs. The core issues included:

  • Incomplete Integrations: Suta's app had shallow integrations with Smile (Loyalty and Rewards), Loox (Reviews) and Searchtap (Search) leading to a broken user navigation and suboptimal experience. Further key features like Social & OTP login, Deeplinks, Cross selling/upselling implementation were missing.

Suta Integrations Reviews and Social Login

The Suta app's Social & OTP Login and Loox (Reviews) respectively as implemented by Appbrew

  • Lack of Brand Specific Features: The inability to implement brand-specific features like pre-drape and custom PDP hampered Suta's unique market positioning.

  • Inadequate Brand Design: Suta's brand identity was not fully replicated on the app, diluting customer experience and brand recall.

Prior to transitioning to Appbrew, Suta managed to do only 10% of their DTC business through the app.

Suta App Home Page Rich Text

The Suta app's home page implemented by Appbrew

The Solution: Transition to Appbrew

Appbrew's expertise in app development for DTC brands, coupled with a deep understanding of e-commerce growth strategies, led to significant enhancements:

Iphone Mockup

The Suta app's Search integration implemented by Appbrew

  • Integrated and Customized Solutions: Appbrew provided seamless, deep integrations and custom features, including the unique 'Pre-Drape' feature, which resonated well with users, seeing a 10% higher usage compared to the website.

Suta Pre-Drape Feature

The Suta app's unique Pre-Drape feature implemented by Appbrew

  • Brand Identity Enhancement: With Appbrew, Suta's brand identity was robustly encapsulated within the app, strengthening customer engagement.

Suta App Examples

The Suta app's Product Collections page implemented by Appbrew

Impactful Results: Metrics Speak

Post-transition, the results were nothing short of spectacular. Within just two months, Suta witnessed remarkable growth:

Suta App Delta with Web

The Suta app's delta with mobile web

Conclusion: A New Chapter of Growth

With Appbrew, Suta not only resolved existing challenges but also unlocked new avenues for growth. The transition led to Suta conducting 30% of their DTC business through the app, a threefold increase from their time with the previous app builder. This case study stands as a testament to Appbrew's proficiency in driving substantial growth for DTC brands through expert app solutions.

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