CleverTap is a cloud-based retention platform that helps app-first companies personalize and optimize customer touchpoints through automated user segmentation, omnichannel engagement, and real-time analytics. It offers cross-functional tools for optimizing campaigns, behavioral analytics, audience segmentation, and lifecycle optimization.

1. Real-time Analytics and Insights: Understand customer behavior and trigger campaigns immediately based on user behavior.

2. Automated User Segmentation: Automatically group users into segments for targeted messaging.

3. Omnichannel Engagement: Engage customers across mobile, email, and web channels with the right message at the right time.

4. All-in-one Platform: Get analytics, segmentation, and omnichannel messaging in a single platform.

5. TesseractDBTM: Purpose-built database for user engagement and retention that delivers performance, data processing, and storage capacity.

6. Campaign Creation: Create 2.6 million+ campaigns per month.

7. Cross-Functional Tools: Optimize campaigns, analyze insights, personalize content, automate delivery, and optimize the customer lifecycle.