Heap enables businesses to enhance conversion rates, improve customer retention, and deliver exceptional experiences by providing a comprehensive understanding of customers' digital journeys.

1. Complete Data Capture: Heap automatically captures the entire digital experience of every user on every platform without the need for engineering efforts, providing a comprehensive dataset.

2. Advanced Data Science Capabilities: Heap's advanced data science capabilities enable businesses to uncover key moments of friction and opportunity in the digital experience, even on previously untracked user behaviors.

3. Integrated Session Replay: The session replay feature allows businesses to gain full context on user actions, helping them understand why users behave the way they do and quickly identify areas for improvement.

4. Extensive Integrations: Heap offers over 100 integrations with various tools, ensuring that the right information is delivered to customers at the right moment in their journey.

5. Quantitative and Qualitative Analysis: Heap integrates quantitative and qualitative tools, providing complete visibility into user behavior and enabling data-driven decision-making.

6. Funnel Optimization: Heap helps optimize conversion funnels by identifying drop-off points and providing insights on how to improve conversion rates.

7. Product Adoption Insights: Businesses can gain deep insights into how users adopt and engage with their products, allowing for targeted improvements and enhanced user experiences.

8. User Behavior Analysis: Heap enables businesses to understand user behavior patterns, identify trends, and make data-informed decisions to drive engagement and retention.

9. Customer 360 View: With Heap, businesses can build a comprehensive view of their customers by combining data from various touchpoints, enabling personalized and targeted experiences.

10. Holistic Digital Experience: Heap provides an all-in-one solution for creating great digital experiences across products, websites, and mobile apps, ensuring a seamless and cohesive user journey.